Top 10 Tips for Choosing a Web Designer for Your Business Web Site

How to Choose a Web Design Firm

Simple. You do your homework on them. Then, you start asking questions and taking notes. There are plenty of web designers available. You want to go with the best because, in fact, your web designer is in essence your partner. You want to choose a designer that takes YOUR business seriously.

What questions do you ask?

There are several important questions to ask when choosing a web designer for your business web site.

Creating your web site can be a tricky process. Choosing the best web design firm for your business web site is a very important decision. And if your company is like most small businesses, you probably do not have web design experience. Building your web site will take time and work. And working with a web designer is no easy task. So choose the right web design company from the start and avoid do-over’s, which can be costly and time consuming.

1. What kind of web experience do you have?

For starters, find out what kind of design experience your potential design firm has. Do they have experience with content management systems such as Joomla or Drupal, do they have experience working with “raw” HTML? Has the web design company created web sites similar to yours? Do they have relevant industry experience? If you want to sell products through your web site and accept credit card payments, does the web design company you are considering have experience with ecommerce hosting?

2. Do you have a portfolio that I can review?

An experienced web design company will have a solid portfolio of web sites that they have created for other clients. Ask for links to other site the design company has created and review each one. Do you like what you see? Do the sites have a style that appeals to you?

3. Do you have any references?

In addition to reviewing web sites, ask for customer references. Contact their clients and ask them about their experience with the web design company. Were they happy with the results? Did they get what they paid for? How much did they pay? Would they recommend them? How long did it take? What didn’t they like about the company? How responsive was the company when they had questions?

4. What are your prices?

The most important step in pricing is to make sure the potential design company outline all of the prices associated with the work and puts it all in writing. Never enter into a deal unless all of the costs are well understood up front.

Ask them a bit about how they manage payments. If they respond in a very business-like and professional manner, this is a good sign. If they throw out answers like – “Don’t worry, we’ll manage” or “Whatever you are comfortable with”, don’t be fooled. This is trouble waiting to happen. Get the price in writing before you begin the project.

5. Do you have experience with search engine optimization?

Most small business owners do not have it in their budget to hire a separate marketing firm to work on search engine optimization (SEO), so it imperative that your web designer have experience in SEO. A good designer will know that design and SEO go hand-in-hand. Designing a web site for search engines with “clean” code that utilizes cascading style sheets is essential to getting your content indexed in the leading search engines, such as Google and Bing.

6. Do you have experience with social media marketing?

Many marketing firms do know the first thing about social media marketing. These firms are stuck in the past and are not as effective as they pretend to be. Be sure that you work with a designer that knows how to setup a Facebook fan page for your business and design a customized Twitter profile. This is important because you will want your social media properties to mesh with the design of your web site. The web site and social media pages should complement one-another.

7. What is your process for designing or building a web site?

Make sure you ask your potential web design company about the process that they use? Do they design a web site or do they build a web site? An experienced Internet professional should understand the difference between these two concepts. If they don’t, they’re probably not as experienced as they claim to be. Building a web site is a highly technical process, while designing a web site is a highly creative process. Many advertising firms specialize in web site design which does not necessarily require any web development skills whatsoever. At the same time, many firms design web sites, yet out-source the creative portion of the project. Find out from the beginning what the process if for the firm that you are considering.

8. How long will it take?

Perfectionism can be a huge stumbling block in the fast paced world of the Internet. Some designers are unable to compromise between quality and time to market needs. Test: See how long it takes until you receive a proposal.

9. What type of support is offered after web site launch?

If your design firm does not offer web site maintenance, you might want to continue looking. Most reputable design firms will offer “post-launch” maintenance for companies that do not have an in-house webmaster.

10. Which web hosting providers do you work with?

If your design firm does not know the first-names of the contact at their favorite web design firm, then this should raise a red flag. Most reputable web designers know not to choose a web host simply because they are the most popular or because they offer the cheapest web hosting. A reputable web design firm should know who to call and how to get results! Does your web designer work with a green hosting company? Environmentally-friendly web hosting is becoming more and more popular for business web sites looking to implement an eco-policy.

Getting a little recognition on the W3 is hard, even in a niche market (especially in a niche market). You have less than 10 seconds to convince a site visitor to stick around long enough to learn about the quality of your services, your products or your message. Web surfers are jagged out on information overload. If they don’t see what they want to see on your home page or a landing page, they bounce. So, making a statement about your corporate culture and your business’ core values has to happen in the blink of an eye. Visitors will never even see the “About Us” page if you don’t create a good impression – in 10 seconds. So, go green! An emblem or banner proclaiming that you employ green hosting makes an immediate statement about your on-line business. It says you care about the environment.

Do your homework when choosing a web design firm.

Good designers are creative people that need to think out of the box. Finding a good web designer is getting harder and harder. The good designers are being snatched by agencies and large projects. They are overloaded with work and often, you won’t know about them because they don’t have time (or need) to market themselves. Doing your homework and asking the right questions is important to decide if they are right for the job.

Computers and Cheap Watches

There are tons of expensive watches out there that cost hundreds or even thousands of dollars. The majority of these watches are all classic, mechanical pieces that have so many features it makes telling time incredibly difficult. What is the point of spending all that money for something that is not even going to serve the intended purpose? That is why one should greatly consider computer powered, cheap watches, also known as digital watches.Although many digital watches have a very low cost, there are many out there that can be almost as expensive as traditional watches. If you want a watch to look classy, then there is no point in shelling out tons of cash for a good looking digital watch, so those should be avoided. If you want to save money, then a digital watch is perfect for you. You can get a fairly decent digital watch for between twenty and fifty dollars, and there are some out there that are as low as ten dollars, but the quality of said watches is very low.Digital watches are great because they cost so little and serve the purpose of a watch exceptionally well. With a traditional watch, it can be somewhat difficult to tell the time, at least at a moment’s notice. Digital watches enable you to look quickly down at your hand and know the time right to the second, as long as the time you set it to is accurate.As computers and technology become more sophisticated, so will digital watches. Already at this point in time, there are many watches that have features that used to be found only in decades old computers. Thinking about that, it is amazing to think how far we have progressed. Who knows, perhaps we will be playing three dimensional games on our watches in just a few years. With the way things are going, that is not too far out there.

How to Claim Home Improvements on a Tax Return

Did you know that home improvements qualify for deductions on your Federal taxes? Due to current market conditions and the downturn in the real estate markets many homeowners are opting to improve the existing home over upgrading to a new home. These home improvements most likely qualify as deduction on your taxes and can be used to reduce the amount you owe on your annual taxes.What Home Improvements Qualify for Tax Deductions?Any home improvement which is done for medical reasons such as elevators, ramps, raised sinks and door widening may qualify for a tax deduction. With proper documentation as to costs involved you can recoup a percentage of your home improvement costs but without the right receipts you will have nothing to make a claim with.Improvements on your home related to energy savings may be eligible for tax credits and rebates both from Federal, State and local governments. In some states you can get as much as 25% of you total cost reimbursed to you for the installation of energy efficient heating and cooling devices. Home energy improvements are also beneficial for lowering your electric bills and additional savings over time. Improvements related to energy can add significant value to a home and increase the resale value as much as 15% or more in certain areas where power consumption costs more.What Home Improvements Do Not Qualify for Tax Deductions?As with anything from the government there are a number of requirements and limitations. One example is the difference between a home repair and a home improvement. Home repairs are generally not able to be used as tax deduction and the definition of repairs over improvement has caught more than one homeowner off guard in the past. An example of a home repair may be something like the replacement of a faulty roof or a broken water heater. An improvement would be something not necessary but which offers value in the long run.Be Careful And Don’t Get Carried AwayThe Internal Revenue Service has very strict requirements and standards on what can or cannot be claimed for tax deductions. Be sure to check with your tax accountant or financial advisor about what you can and cannot claim. We are general contractors in Florida and not tax attorneys but our experience has been that many homeowners will neglect to check what they can or cannot claim on their taxes and they often miss out on an opportunity to maximize their investment.There are limits on how much you can claim and the cost involved. For example building a wheelchair ramp with a covered path may seem nice but in most cases the tax breaks will be on the ramp alone and not the roof system. It’s not a necessary component to the improvement.Be aware of the many pitfalls and do your research before you make any decisions related to your finances. Tax deductions for improvements are a great way to reduce your total tax debt as long as they are done correctly.